⏤ I’m Alexia-Jade Brunel.

I’ve always questioned the products we use every day—what’s in them, how they affect our health, and whether there’s a better way. What started as curiosity quickly turned into a passion—not just for creating thoughtfully formulated alternatives, but for fostering a community that values mindful, low-toxin living.

My journey with anxiety and depersonalization made this mission even more personal. In my search for answers, I explored the connection between environmental factors and brain health. While research is still evolving, studies suggest that chronic stress and certain environmental exposures may impact the blood-brain barrier—the body’s natural defense system that protects the brain.

One study, led by Dr. Caroline Ménard from the Department of Psychiatry and Neurosciences at Université Laval, explores how chronic stress may weaken this protective barrier, increasing vulnerability to neuroinflammation and stress regulation challenges. (Read more).

GreenGlow is more than just a brand—it’s the result of this journey. Every detail carries meaning, even the touch of orange in our signature scent.

I lost my mom to cancer as a child, but some of my most cherished memories with her are the simplest—like how she’d always have oranges or clementines waiting for me after swimming. That scent still takes me back to feeling safe and cared for.

So when I created GreenGlow, orange had to be there. Because this isn’t just about cleaning—it’s about connection, mindfulness, and the small rituals that turn a house into a home.

Our formulations are carefully reviewed and validated by a certified cosmetic formulator and chemist with global expertise in cosmetic regulations and product development. It’s part of our commitment to offering clean, safe, and effective products — with complete transparency.